MINI
Car Company
(Design and Art Direction)In an ecosystem that is now filled with a multitude of options when it comes to compact vehicles, the focus of this campaign leans into the ability to really customize each model to your own liking - to, in effect, create your own “voice” with each. The campaign addresses this individuality while reiterating the luxury or high-end component of the brand versus other compact options by using lush, beautiful photography, paintings, and an all visual approach. So, go ahead and be your own, beautiful, sophisticated self.
