Yellow Rocket
Beer Company
(Logo, Package Design and Art Direction)
Design for a U.S.-based brewer focusing on perfecting the classic german Helles style lager beer. I wanted to focus on a clean look with a traditional and established look but with the color palette providing a slightly modern feel. The logo blends an illustration of the yellow rocket cress plant with the circular and symmetrical elements of centuries-old german beer company logos like Paulaner, Warsteiner, Spaten, etc.
