Falcon Events
Virtual Events Company
(Full Company Branding, Design, Art Direction, Copywriting, Motion Graphics, Video Production)__
Gameshow Dev for virtual conferences
We decided to approach the ‘gamification’ of virtual conferences via a genuinely interactive, live production game show to increase attendee interaction. I developed the complete aesthetic approach and overall visual representation of the game show, entitled “Squash,” including the art direction and design of all branding and production graphics. I coordinated with live stream techs and production graphics coordinators to develop this in-house project. I did the motion graphics and branding below to set the template to hand off to the live techs.
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Website Redesign
(Creative Direction, Design, UX/UI Design, Motion Design, Copywriting)
Website Hero Video
(Art Direction, Motion Design, Design, and Video Editing)
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Banner ads made specifically for an events industry digital conference with Swapcard.
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Booth designs for Tradeshows
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Icon set for website
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Boring Old Pricing Guide
I love layout and this project shows off these all important skills. Click theimage to take a gander. Rates clearly redacted for privacy.
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Style Guide:
Falcon Events is a virtual events company focused on digital production, platform solutions, and creative services. Aside from a preliminary bird logo and a desire for a slight southwest vibe, the company was open to full brand development. We decided to carefully blend a clean, crisp look to represent the tech component of the business with a more welcoming, softer feel to represent the communal aspect of event production. We tamped down to the southwest vibe but kept it on the surface to help reflect the organization’s Texas base. This brand build-out included the full works from logo creation, typography, color system, and organizational implementation in print, digital, social, and web development.
