Oneoneone

Contemporary Art Gallery
(Design, Art Direction, Motion Graphics)

Responsible for all work related to concepting, design, and copy. The challenge was to take the name, Gallery 111, based on the suite number of the gallery location and turn it into a singular identity. Several galleries around North America already carried “Gallery 111” or a similar name of “Gallery + address number.” To stand out from the competition, we condensed the spacing to create a new, obscure word. In the luxury market of high-end art sales, we felt this approach could elevate the brand with an air of mystery while still respecting the owner’s desire to have the suite number in the name. For the logo, a clean, sans-serif approach was used to further accentuate the primary art aesthetic of the gallery. At the same time, tight tracking amplified the singularity of the newly created word in addition to playing with the idea of “oneness.”

Logo