Tidal
Music Streaming Service
(Design, Art Direction, Copywriting)The primary angle for this campaign is that Tidal pays its artists the most out of all the major streaming services. To focus on up-and-coming artists vs. mega-stars already safely making heaps of money, the campaign features direct links to artists who have less than 25,000 listens on any song on the platform. These artist features aim to introduce the public to undiscovered gems and raise awareness of Tidal’s fairer payout practices.
